Does your Digital Menu board simply suck?

Brian Wansink, director of the Food and Brand Lab at Cornell University and the author of “Mindless Eating: Why We Eat More Than We Think,” suggests that the average person makes more than 200 decisions about food every day, many of them unconsciously, including the choices made from reading menus. As restaurants hunt for advanced, cost-effective ways to set themselves apart from the fierce competition, they resort to the easy answer: “Digital Menu Boards”. What’s easy is not always right. Not every restaurant owner fully understands the fundamental nature of menu board systems… and it shows.

In fact, some digital menu boards simply suck! Why, you ask?

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Above all, it mentioned a very good insight into key focus areas of purchasing and implementing a digital sigange system.